Sports Direct ‘go all out’

Sports Direct's "Go All Out" was a £6 million 2021 Christmas campaign designed to inspire people to get active, play sport, and get outdoors during the holiday season, featuring a high-energy, celebrity-packed snowball fight. The action-packed ad featured athletes like Emma Raducanu, Jack Grealish, Jessica Ennis-Hill, and grime artist Big Narstie. The campaign campaign spanned TV, OOH, social media, and in-store.